Procter & Gamble removes female symbol from Always packaging

Procter & Gamble has announced plans to remove the female symbol from wrappers of Always brand sanitary pads to be inclusive of transgender and nonbinary customers. The change comes as a result of customers who menstruate but do not identify as female.

Getting periods can be a dysphoric experience for transgender and nonbinary people, especially because of the way that periods are generally discussed and addressed as something that only happens to people who are assigned women at birth.

“Trans and nonbinary folks are constantly misgendered, and a gesture like this can broaden out the experiences and open up spaces for those who need the products,” stated Steph deNormand, a patient advocate for transgender health at Fenway Health.

Procter & Gamble has not yet said when the design change will happen.

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