Case Study

HSBC

Developing Talent and Driving LGBTQ+ Equality on a Global Scale.

Multi-level Engagement

Hosted Out Leadership and the world’s first-ever LGBTQ+ Business Summit in Asia.

The Summit featured HSBC’s largest press event ever, including the transformation of HSBC’s iconic building into a giant rainbow, which sparked a debate about LGBTQ+ equality in Hong Kong.

  • Partnership

  • Events and Speakers

  • Leaders Participating

Client Engagement

In 2020 HSBC became the first Global Sponsor of all Out Leadership events.

This included summits, co-hosted CEO dinners and roundtables across Europe, Asia, the United States and Australia.

Executive Leadership

Wide-ranging C-Suite involvement including Global CEO Noel Quinn, who is an
Out Leadership Board Member.

Advisory

In 2018, with the help of Out Leadership’s expertise, HSBC Life expanded its Life Insurance Policies to include same-sex couples.

This was a game-changing product that created a competitive business advantage for HSBC, which has since been adopted by many other financial institutions.

Impact

  • Client Relationships

    Generated significant new connections and relationships globally for HSBC leaders.

  • Employee Inclusion

    Provided HSBC the opportunity to welcome thousands of employees to participate in events and programs.

  • Leading the Conversation

    The partnership has positioned HSBC as a leading voice driving LGBTQ+ equality in Asia.

  • Industry Growth

    Helped grow the insurance category to include LGBTQ+ people, a huge step for equality.

  • Award-Winning Events

    Produced some of the world’s most notable LGBTQ+ events in the US, Europe, Asia and Australia.