Case Study

Out Leadership and FCB partnered to conduct a pioneering study.

AllyUp, is a study of how allies can make a difference in the workplace. The study included 5,000 participants from 11 countries and produced multiple local and regional reports in Asia, Australia, Europe, US, and Latin America

AllyUP

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Impact

Study led to internal ally programs and was presented at Cannes Ad festival, LinkedIn Summit and SXSW, along with multiple FCB client forums, which generated opportunities to deepen engagement with clients and build relationships with prospects.