Virgin, the iconic brand, supports the business case for LGBT+ inclusion in a recent blog post.
“As well as the benefits for LGBT individuals, there’s also a financial argument for businesses being LGBT-supportive. Inclusive policies help to avoid the negative image that comes with LGBT discrimination, which in turn can help to attract customers who are specifically looking for socially responsible businesses to receive their custom. This is particularly true of millennials and younger generation who tend to place higher importance on social responsibility than their older counterparts.”
Read more at Virgin