NorthStar Asset Management, an investor in P&G, probes company on its stance with regard to LGBT+ rights

NorthStar Asset Management, a shareholder in leading branded consumer goods conglomerate P&G, is lobbying other investors in the company to support a resolution that would examine how anti-LGBT+ legislation, including laws that would allow businesses to refuse service to LGBT+ people on religious grounds, would affect the company, according to an SEC filing.

NorthStar contends that P&G is not adequately addressing a situation that could impact its employees and shareholder value, citing its response to criticism of an ad that included a transgender person and its failure to file legal action against North Carolina’s HB2.

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