Majority of Americans think businesses shouldn’t be able to deny service based on LGBT+ identity

A new Harris Poll found that a large majority of Americans do not support a theoretical right for businesses to discriminate based on sexual orientation and gender identity. The survey found that Americans thought businesses should not be allowed to deny service to people based on sexual orientation (81%) or gender identity (80%), with 75% endorsing the idea that businesses should be open to all and provide service on the same terms.

“Despite America’s polarization during this charged election cycle, the Harris Poll reflects the truth that fundamental fairness matters deeply to most Americans” said John Gerzema, CEO of The Harris Poll. “The pace of change towards acceptance of LGBTQ equality continues to set high marks, and underscores why so many business leaders are outspoken champions for the community.”

At the same time, the 20% of Americans that support businesses’ right to deny services based on race, ethnicity, national origin, sex, sexual orientation, gender identity, religion or disability, and the 25% that support businesses’ right to deny service based on personal religious beliefs serve as a reminder of a strong and vocal minority fighting against equal treatment, and of the work still to be done.

Read more at The Harris Poll