Lusting after the pool boy is an equal-opportunity family affair in Coca-Cola’s new global ad campaign

Coca-Cola has released a new ad inclusive of LGBT+ people as part of its newest global ad campaign “Taste the Feeling, which seeks to unite the messaging for Coca Cola, Diet Coke and Coke Light, Coke Zero, and Coke Life.

“Let’s face it, Mom always knows better, and she not only got to the pool boy before them both, but she also fixed a sandwich for the guy,” said Rodolfo Echeverria, global VP of Creative and Connections at Coca-Cola, told AdWeek. “It’s a human story, and Coca-Cola is at the center.”

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