Aviva’s openly LGBT+ global inclusion director is on a mission

Jan Gooding, the openly gay global inclusion director at British multinational insurance company Aviva, has addressed the current situation for diversity & iclusion globally in a wide-ranging interview with Campaign magazine.
“If we don’t start by putting our own house in order, building inclusion strategies, and becoming more representative of our customer base, we will never have the emotional empathy or even the confidence to really connect with our consumers,” says Gooding.
Businesses know the benefits of D&I, Gooding notes, but “We have all been hoodwinked by this idea of meritocracy. Anyone from any background – socio-economic, ethnicity, gender – has been fed the idea that if you strive hard, work hard, educate yourself then you will succeed. I’m afraid that does not happen.”
Read more from Campaign magazine.


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