The LGBT+ community in Japan is often forgotten, – companies hardly ever market to it, and corporate policies rarely include the LGBT+ community. This lack of acceptance has led to an invisibility and ignorance.
Hakuhodo DY Holdings, Inc., a Japanese advertising giant, aims to help businesses be more inclusive and accepting of their LGBT+ employees, and help companies market to the LGBT community, by founding the Japan LGBT Research Institute. Around 8% or 1 out of every 13 people belong to a sexual minority in Japan – a finding the the CEO of the new institute, Takahiko Moringa, believes means that “there are big business opportunities” in tapping into the Japanese LGBT+ market.
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